Content inventories are all the rage but we recommend you go a step further and do a communications audit, a more comprehensive assessment that captures content and content creation processes from all available channels, including your public web site, internal communications, public relations, and print marketing.
What do you want to say? What does your audience want to hear? Whether you're reaching out to customers or employees, your content should cultivate brand evangelists. To do that you need a plan. A strategic plan outlines "what good looks like" and how to get there, day after day.
Want to use internal resources but don't know where to start? We can coach you and your team through the process of assessing, strategizing and executing outstanding content communications. Coaching sessions can be done on location or remotely.
|"Claire's vision and foresight are matched only by her ability to map out and enable a future state with complete clarity and precision. Her spot-on Content Strategies are user-informed, user-centered and precisely architected via razor-sharp plans for metrics, tactics, resource plans and innovative organizational structures."||"Claire is a skilled communications professional. She is creative, an excellent writer and has the tenacity to get things done."|
|Stephen Perry, Director, Experience Design, Macquarium Intelligent Communications||Joe Irons, VP Marketing, The Body Shop|
In addition to company-wide campaigns, we also work with clients on communications initiatives a la carte, such as:
Chief Content Officer Claire Eager is a leader with a passion for content strategy and flawless execution. During her unique career path through technology and marketing communications, she has established a consistent track record of robust content strategies that deliver strong customer experiences in digital, print, and multi-channel communications. Claire has managed projects of all sizes, regularly delivering projects on time and under budget. Her industry experience includes global retail, consumer goods, technology development, higher education, fine arts, and non-profit organizations. Claire has an MBA in Marketing from Kenan-Flagler Business School and an MS in Information Science from UNC-Chapel Hill.
Why the platypus?The platypus is known for its remarkable appearance. He evolved differently and the result is a unique combination of traits, each perfectly specialized for thriving in his particular environment. We can relate. We bring clients a unique skillset acquired from experience in diverse disciplines and industries. And we build outstanding content in much the same way, synchronizing the content that is strongest and best suited to your comprehensive, cross-channel strategy.
Where's our content?Where are the blog, the newsletter, the Twitter feed? All good things, but, as the saying goes, the shoemaker's kids are the last to have shoes. Right now, our focus is on your content.